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Style isn’t about following trends, it’s about making them your own effortless streetwear
— Janire
Janire's welcome offer
Enjoy 15% off any Word of Intention piece
Additional bundle savings available on 2 and 3 pieces
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Janire's Intention Notes
Each month I pick a Word of Intention that reflects where I am, and a piece that carries it. Here's the story behind each one.
Janire wearing Adventurous
Janire's note
Being adventurous also means daring to dress differently.
Shop Adventurous
Vær med på rejsen
A new word is added every month as Janire's collection grows
Om Intention
INTENTION creates clothing, wall art and accessories for people who want to live more consciously. Every piece pairs sustainably produced materials with a Word of Intention, a single word designed to anchor your day, your mindset, your purpose.
Words of Intention
Every piece and accessory carries a Word of Intention, words like Abundance, Presence, Balance, Gratitude. These aren't slogans. They are quiet, personal reminders woven into your day that how you show up matters. You choose the word that speaks to where you are right now or want to be. Either way it's about owning the feeling today.
Kunsten
Every visual across the world of INTENTION, on the clothing, on the wall art, in everything we create, is original photography by ClaraXenia. Her work captures raw, honest moments: light through a window, the texture of water, the stillness between breaths.
Each image is carefully paired with a matching word. The apparel carries both the Word of Intention and the Photo Art. The Wall Art brings that same photography into your home, as daily visual and emotional intentions for the spaces where you live, work, and reflect.
Er du ikke sikker på, hvilket ord der er dit?
A few simple questions will guide you to a Word of Intention, and 2 supporting ones, that resonate with where you are right now, and the pieces that carry it into your daily life.
Made to Order
Every piece is made to order. One at a time, only after you place your order. This means zero overproduction and zero waste. Your piece exists because you chose it.
Orders typically arrive within 8 days and shipped from a hub as close to you as possible. We are global but local. You'll receive tracking and status updates once your order is in production. We believe the wait is part of the intention. A reminder that meaningful things are worth making with thoughtful intention.
Not sure about sizing? Each product has its own style-specific fit quiz. Find them all gathered below. Scroll down for your personalized size guide.
Din udviklingsrejse
Each month, Janire chooses a new Word of Intention — and a new piece drops here. Follow along and grow with her. Let her story guide you. Each word marks a chapter. Over time, your collection becomes a personal timeline of the intentions that shaped your year.
Follow @jaanivgg for the next word reveal
Økologisk, genanvendt eller i omstilling til økologisk — hvert eneste stof er nøje udvalgt med tanke på dig og miljøet.
Made to order. Intet produceres på forhånd. Dit produkt findes, fordi du har valgt det.
Mere end et brand — en praksis, der handler om at være til stede med fuld opmærksomhed, ét ord og ét valg ad gangen.
Join a community with intentions about conscious living.
Find your fit
Tap a style to see its fit, then open the quiz. Measurements show size M by default.
The Collection
Every piece here carries the Word of Intention they choose.
Free shipping over €69
Local shipping across Europe, the UK and US. Easy returns.
Build Your Set
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Er du ikke sikker på, hvilket ord der er dit?
