Word of Intention · Photo Art by ClaraXenia
Fortitude
paired with “Everyday Hero”
In a small Cuban village a man picks up a stick and balances it across his shoulders. “Everyday Hero” is Fortitude at its most ordinary, carried without comment.
The idea
Photography first, then the Word
Every piece begins as a photograph. Light, shadow or something noticed in passing. The Word usually arrives afterwards, out of what the image already holds.
Worn, it sits with meaning: the Photo Art with unique beauty and expression on the front, the Word of Intention close to the skin. Something private to return to on a new day or perhaps a statement to share.
On a wall the Photo Art decorates and flows with originality and human expression. The Word of Intention with its poetic description can create real positive change, by you and and loved ones observing and passing it everyday.
Rooted in Copenhagen. Global ambitions and local production and delivery. Made to order. No overproduction.
Way of Intention
A word to start the day with
A Word of Intention is a small decision about attention. What you would like to meet the world with today.
Chosen in the morning, it stays nearby: inside the neck, across a back, on a wall you pass without thinking. It returns at the moments you would otherwise move straight through.
Nothing changes at once. Attention shifts first, then the small choices follow it, and the days slowly begin to look more like the state you keep coming back to.
Passing through the world with an Intention to care and share.
No promises. Just practice.
Carry and share it
Pieces that hold this Word
Økologisk Unisex Hoodie
Hoodie i genbrugsblanding Unisex
Oversized Hoodie i genbrugsblanding Unisex
Økologisk Unisex Sweatshirt Unisex
Økologisk Unisex T-shirtLong Sleeve
Økologisk Unisex T-shirt
Økologisk, Fitted T-shirt til mænd
Økologisk Oversized T-shirt til kvinder
Økologisk Oversized T-shirt til mænd
9 styles, designed with intention to empower you
Questions
About this pairing
About Fortitude
What is a Word of Intention?
A word you choose to empower. Begin the day by giving it special attention and focus. Then it is something to return to. On a t-shirt or on the wall, it becomes alive with you observing it and owning your intentions. Then carry it out in the world for others to see and feel that intention though you. The change begins within.
What does Fortitude mean as a Word of Intention?
Fortitude is something to return to when you need it. A reminder on the pieces to stay with you throughout the day. Words matter when spoken, but also just by being carried in the mind and heart. The description for each Word of Intention is a creative and personal interpretation by us. You may create you own. The intention stays the same.
Where is Fortitude placed on the garment?
Inside the neck on t-shirts. On the back of hoodies, sweatshirts and long sleeves.
Can I have Fortitude as Wall Art?
Yes, as a Slim or Gallery frame, in various frame sizes and frame colors on Carbon or Linen museum quality paper.
About “Everyday Hero”
Who photographed “Everyday Hero”?
ClaraXenia, photographer and artist in Copenhagen. Every piece of Photo Art begins as a real photograph. Always from an intuitive and curious mind and caring and loving heart.
Why is “Everyday Hero” paired with Fortitude?
The Word of Intention mostly emerged from the image, not the other way round. The photograph comes first. Yet ClaraXenia could be inspired by a certain intention and create from there. Many new pairings are coming in the future. All meant to empower you with art and an intention to keep but also share with intent.
Where does “Everyday Hero” sit on the piece?
On the front. The Photo Art is what you see and share; the Word of Intention is carried private, inside the neck of t-shirts or boldly on the back of hoodies, sweatshirts, and long sleeves. Hanging on a wall it decorates and affects you.
Complete the set
Three places to feel, change and share from.
The Word of Intention and the Photo Art each as Wall Art. And wearable pieces that carries both into a new and wonderful day.
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The Circle
Your purchase helps us build a system designed to turn intention into positive action. It stays open, because the work is never finished.
See The Circle we are building →- Choose
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