Curated by

katedurci

@katedurci

The energy you bring shapes the world you create.

— katedurci

katedurci's welcome offer

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katedurci's Intention Notes

Why I chose
these Words of Intention

Each month I pick a Word of Intention that reflects where I am, and a piece that carries it. Here's the story behind each one.

Serenity

This month July 2026

T-shirt Oversized da donna in tessuto biologico

katedurci wearing Serenity

Style with Intention

Serenity quella calma che si insedia nel profondo, anche quando il mondo intorno a te è in fermento.
È il respiro delicato che dissipa il frastuono, la quiete che placa la tempesta.
Provare serenità significa riposare nella fiducia, sapendo che non occorre sforzarsi, ma solo flow.
È una forza silenziosa, una leggerezza dell'essere, un promemoria che la pace ti aspetta sempre quando scegli di vederla.

katedurci's note

To me, serenity isn't about living a perfect, peaceful life where nothing ever goes wrong. It's about finding a sense of calm even when everything around you feels uncertain or chaotic. It's choosing to see beauty in the darkness, embracing the messy moments instead of fighting them, and trusting that light can exist even in the hardest times. Serenity is a reminder that peace doesn't always come from what's happening around us, it comes from within.

Shop Serenity

Photo Art · Wall Art

"Indigo Sky" by ClaraXenia

Wood Frame con carta opaca

The same Photo Art from this month's apparel, as Wall Art for your space

View Wall Art →

Una figura si erge all’orizzonte, dove il mare e il cielo si fondono in tonalità di viola e indaco intenso.

Le nuvole si addensano con silenziosa intensità, eppure la luce riesce ancora a filtrare, tingendo la scena di possibilità.

Sulla superficie dell’acqua, il riflesso raddoppia la visione, come se il mondo sopra e quello sotto condividessero lo stesso segreto.

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See the pieces

Slide to reveal the Photo Art on on each piece

Serenity · T-shirt

T-shirt Oversized da donna in tessuto biologico

katedurci's next

Word of Intention

coming soon

Join the journey

Which of katedurci's chosen words
speaks to you right now?

A new word is added every month as katedurci's collection grows

About Intention

Pieces that carry meaning
and grow with you.

INTENTION creates clothing, wall art and accessories for people who want to live more consciously. Every piece pairs sustainably produced materials with a Word of Intention, a single word designed to anchor your day, your mindset, your purpose.

Words of Intention

Own your Energy.
With style and purpose.

Every piece and accessory carries a Word of Intention, words like Abundance, Presence, Balance, Gratitude. These aren't slogans. They are quiet, personal reminders woven into your day that how you show up matters. You choose the word that speaks to where you are right now or want to be. Either way it's about owning the feeling today.

The Art

Original photography
by ClaraXenia

Every visual across the world of INTENTION, on the clothing, on the wall art, in everything we create, is original photography by ClaraXenia. Her work captures raw, honest moments: light through a window, the texture of water, the stillness between breaths.

Each image is carefully paired with a matching word. The apparel carries both the Word of Intention and the Photo Art. The Wall Art brings that same photography into your home, as daily visual and emotional intentions for the spaces where you live, work, and reflect.

Not sure which word is yours?

Find You
Word of Intention

A few simple questions will guide you to a Word of Intention, and 2 supporting ones, that resonate with where you are right now, and the pieces that carry it into your daily life.

Made to Order

Produced only
when you choose it.

Every piece is made to order. One at a time, only after you place your order. This means zero overproduction and zero waste. Your piece exists because you chose it.

Orders typically arrive within 8 days and shipped from a hub as close to you as possible. We are global but local. You'll receive tracking and status updates once your order is in production. We believe the wait is part of the intention. A reminder that meaningful things are worth making with thoughtful intention.

Not sure about sizing? Each product has its own style-specific fit quiz. Find them all gathered below. Scroll down for your personalized size guide.

Your Growth Journey

New Word of Intention.
Every Month.

Each month, katedurci chooses a new Word of Intention — and a new piece drops here. Follow along and grow with her. Let her story guide you. Each word marks a chapter. Over time, your collection becomes a personal timeline of the intentions that shaped your year.

Serenity

Jul

Follow @katedurci for the next word reveal