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Fortitude - "Everyday Hero"

Organic Unisex T-shirt

100% organic in-conversion cotton, OCS IC2 certified — sourced from farms in the three-year transition to fully certified organic. Wearing it directly supports that transition. 175gsm jersey. Grey Melange variant: 85% organic / 15% viscose.

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Color Off White
Size XS
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Word of Intention

Fortitude

Fortitude

Fortitude is the strength that endures - not loud, but steady. It’s the quiet resolve to keep moving…

Descubre el significado de la palabra ↓

Photo Art

Everyday Hero

Everyday Hero

In a small Cuban village, he picked up a stick - and made it his own. Balanced across…

Descubre el reportaje fotográfico ↓

La intención detrás de esta obra

  • Photo Artby ClaraXenia un momento, captado y detenido, que encuentra su lugar en un espacio de reflexión
  • Word of Intention - un discreto recordatorio que invita a reflexionar sobre cómo eliges moverte por el mundo
  • Hecho con esmero: elaborado con cuidado a partir de materiales ecológicos siempre que es posible, made to order y sin sobreproducción
Fotografía de
Firma de ClaraXenia

«Cada obra combina Photo Art
con una Word of Intention
— Creada para inspirar»

Hecho con esmero

Fabricada de forma sostenible. Elegancia natural.

Esta t-shirt confeccionada con algodón orgánico. El resultado es un tejido suave al tacto, pensado para ofrecer comodidad y diseñado para durar.

  • Jersey de 175 g/m²: el gramaje ideal para el día a día
  • Cuello acanalado y ribeteado: mantiene su forma lavado tras lavado
  • Costuras laterales: aportan estructura y un corte favorecedor
  • Colores lisos: 100 % algodón orgánico
  • Grey Melange: 85 % algodón orgánico, 15 % viscosa

El arte. La palabra. La intención.

Everyday Hero
Photo Art

Everyday Hero

In a small Cuban village, he picked up a stick - and made it his own.

Balanced across his shoulders, it becomes more than wood: a sign of resilience, humor, and pride.

Laundry flutters in the wind behind him, everyday life playing out like a backdrop to his quiet strength.

A cigarette rests in his lip, his gaze steady, his presence both ordinary and unforgettable.

He carries the weight of work with lightness - a reminder that heroism doesn’t always roar, sometimes it simply walks the street with gratitude and grit.

Word of Intention

Fortitude

Fortitude is the strength that endures - not loud, but steady.

It’s the quiet resolve to keep moving through difficulty, to rise again when life feels heavy.

Fortitude is patience in the storm, courage in the ordinary, and the grit that carries you further than you thought you could go.

It reminds you that true strength isn’t about never falling, but about meeting every step - heavy or light - with resilience, dignity, and heart.

Fortitude

Frequently asked questions

Is this unisex t-shirt true to size, or should I size up if I prefer a slightly looser fit on the body?
This t-shirt runs true to a regular unisex fit through the chest and shoulders, so most people stay with their usual size. If you prefer a relaxed feel or layer often, sizing up gives you a softer drape without the cut becoming boxy. The 175gsm jersey has enough structure to hold its shape after washing. The size range runs XS to 4XL, and you can compare your measurements against the Find My Size guide for a precise call.
Would this 175gsm organic cotton t-shirt work as a standalone summer piece, or is it better for layering in cooler months?
At 175gsm, this t-shirt sits in the mid-weight range — light enough to wear alone in summer, substantial enough to layer under a shirt or jacket through autumn and spring. The breathable cotton jersey handles warm days without clinging, and the regular unisex cut leaves room for airflow. In cooler months, it pairs well under an open overshirt or beneath a hoodie. For Nordic winters, you'll likely want it as a base layer rather than a standalone.
I have broad shoulders and a longer torso — would the regular unisex cut still work, or should I look at a different style?
The regular unisex cut accommodates broad shoulders comfortably because it is built around a balanced silhouette rather than a tapered men's fit. For a longer torso, the standard length should sit at or just below the hip in your usual size. If you want extra coverage, sizing up adds length without making the chest area sloppy. Compare your shoulder width and torso measurement against the Find My Size guide before ordering, since each t-shirt is made to order.
Is this t-shirt versatile enough for both casual weekends and a more polished smart-casual workplace setting?
Yes, this t-shirt works across both. The clean unisex silhouette, ribbed collar, and taped neck give it a tidy line that holds up under a blazer or open shirt for smart-casual work environments. Tucked into trousers, it reads as deliberate rather than slouchy. On weekends, the same piece pairs naturally with denim or relaxed trousers. Solid colors keep the look quiet, while the Photo Art print on the front becomes the focal point when you want it to.
Is this t-shirt suitable for sensitive skin, and what makes organic in-conversion cotton different from regular cotton?
It works well for sensitive skin. The 100% organic in-conversion cotton (85% organic with 15% viscose in Grey Melange) is grown without synthetic pesticides or chemical defoliants, and the OEKO-TEX Standard 100 certification confirms the finished fabric is free from substances harmful to skin. In-conversion means the cotton comes from farms transitioning to full organic certification — supporting that shift while still meeting strict residue standards. The fabric softens further with each wash.
What makes this t-shirt a more conscious choice compared to a standard organic cotton tee from a fast-fashion brand?
Three concrete differences. First, the cotton is OCS IC2 In-Conversion certified, meaning it comes from farms in the transition period from conventional to certified organic practices — a status we describe plainly rather than overstate. Second, every t-shirt is made to order through a distributed European and North American print network, which helps reduce overproduction and unsold stock. Third, OEKO-TEX Standard 100 covers chemical safety and PETA-Approved Vegan covers animal welfare. Full detail is on our [Sustainability Policy](https://intentioncph.com/pages/sustainability-policy).
Will the front Photo Art print fade or crack after multiple washes, and how should I wash it to keep it vivid?
The print is applied through DTG (direct-to-garment), which means water-based inks bond into the cotton fibers rather than sitting on top. With mindful care, the print stays vivid for years. Wash inside out at a maximum of 30°C with similar colors, skip fabric softener and bleach, and hang dry rather than tumble dry. DTG handles photographic detail and complex multi-color artwork better than screen print, but it rewards gentler washing routines over the long run.
Where is the Word of Intention printed on this t-shirt, and is it discreet enough for office or professional wear?
Your Word of Intention is printed inside the neck, on the inner collar — visible only to you when you put the t-shirt on. The front of the t-shirt carries the Photo Art design, and the back stays clean. This makes it suitable for office, business-casual, and professional environments, since the personal element is hidden once worn. The placement is intentional: a daily reminder for the wearer rather than an outward statement.

Creado para una vida consciente