Photo Art you wear Words you live by
Always a pair. Start from either.
Clothing, Wall Art,
and everyday pieces
PHOTO ART BY CLARAXENIA
Photography as a way of pausing time.
ClaraXenia explores light and shadows with curiosity. Finding beauty in imperfections and in the quiet humor of everyday life.
Her Photo Art become wearable pieces, each combined with a Word of Intention, designed to bring presence and meaning into everyday life.
Awaken the intention within you
Find the word that resonates
with you right now
Answer a few simple questions to discover your daily Word of Intention
and the pieces that carry it
into your everyday life.
Worn with Intention
Creator Edits of the Month
The pieces creators chose to wear this month.
A different way to give
Give with Intention
More than a gift, a daily reminder of the energy you wish for someone you love.
With an Intention Gift Card, they choose the Word of Intention or Photo Art that resonates, and the piece that carries it.
Intention Circle
Intention Circle is still open
What if an intention could do more than be worn?
Intention began with a simple idea: that consciously choosing what we bring into the world changes how we move through it. We believe that idea can go further.
As Intention grows, we want part of the value we create to help people, ideas and projects move the world in a more conscious, compassionate and creative direction.
We are only at the beginning.
Discover Intention Circle →How can a purchase become something bigger?
Every purchase helps build Intention today. As the company grows, we want part of the value we create to move through Intention Circle and support people, ideas and projects aligned with the future we are trying to create.
Over time we also want to explore whether AI can help those resources create new value of their own, so that good intentions keep creating more positive action.
- You
- Intention
- Value
- Action
- Impact
For first movers · 12% off & early access
Join With Intention
You're early. Sign up for 12% off your first piece, 10 extra try-ons every day, exclusive access to new drops, and join a community of people who choose with intention.
(Add a second or third piece and our bundle savings take over)
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Way of Intention
Every Word of Intention carries a frequency with a feeling you're drawn to right now, for a reason.
It's focused intention. It's daily practice. A quiet revolution in how you show up and make a difference.
Questions
About Intention
Intention is a creative universe founded by ClaraXenia and Nils in Copenhagen. It starts with photography.
Each piece carries one of ClaraXenia's photographs and a Word of Intention, so that an image and a word you want to stay near can travel with you through an ordinary day. Everything is made to order at a production hub near you, so nothing is made before someone wants it.
ClaraXenia is the photographer behind every piece, and she founded Intention with Nils in Copenhagen. She photographs what most people walk past. Light on a wall, a reflection, a gesture that lasts a second.
Every artwork begins as a real photograph from a moment she was standing in, never generated. She may shape the final expression in editing, always true to what she saw. More about her work.
One word, chosen because it is the one you want to stay near right now. Calm, Freedom, Grateful, Resilience.
It is not advice and it is not a goal. It is something to return to, on the days you remember it and the days you forget. If you are not sure which one is yours, the Find your Word quiz reads your answers and suggests three.
Photo Art is one of ClaraXenia's photographs carried into something you can live with. Reflections, shadow, movement, the quiet humour of an ordinary day.
You can wear it, or hang it as a framed print. It is the same image either way.
Every Word of Intention carries a frequency. The Earth and its upper atmosphere ring together at a set of measured frequencies, the first of them at 7.83 Hz, and each Word is paired to one of those by hand.
The measurement is the Earth's. The pairing is ours. You can hear a Word spoken over its own tone on Intention Frequencies.
On t-shirts it sits inside the neck, close and mostly private. On sweatshirts, hoodies and long sleeves it sits on the back, where it can be read.
The Photo Art is on the front.
Nothing sits in a warehouse waiting. Your piece is created when you order it, at the production hub nearest to you, which is why we hold no overstock and nothing is thrown away at the end of a season.
Production usually takes one to three working days, and most orders arrive within eleven days of ordering. The expected dates for your country are shown on every product page.
If a piece arrives damaged, defective or incorrect, tell us within 30 days through the Return Portal and we will replace it or refund you. You usually do not need to send anything back.
If you simply change your mind, you have 14 days from delivery to return it. On apparel, tote bags and accessories your first return on an order is free.