Sous la direction de

Julia Hubbard

@juliahubbard.pt.travel.vegan

Intention is living with purpose, not by default

— Julia Hubbard

Julia Hubbard's Intention Notes

Why I chose
these Words of Intention

Each month I pick a Word of Intention that reflects where I am, and a piece that carries it. Here's the story behind each one.

Faith

Ce mois-ci June 2026

T-shirt Oversized pour femme en coton biologique

Julia Hubbard wearing Faith

Un style qui a du sens

Faith cette flamme discrète qui continue de briller, même lorsque le chemin à suivre semble se perdre dans l'obscurité.

C'est la certitude que la vie te soutient — que chaque pas incertain te fait tout de même avancer.

Faith aveugle, mais ouverte de cœur : c'est le courage de croire en ce que l'on ne voit pas encore,

et la force de continuer à aller de l'avant avec espoir.

Cela évoque des possibilités. Des portes qui n'ont pas encore été ouvertes.

Julia Hubbard's note

"To me, being grateful is about appreciating what I already have while still working towards what I want. It's taking time to notice the people, experiences, opportunities, and simple moments that add value to my life. Being Grateful helps me stay present, positive, and focused on abundance rather than lack."

Shop Faith

Photo Art Wall Art

"The Unwritten Path" by ClaraXenia

Wood Frame papier mat

The same Photo Art from this month's apparel, as Wall Art for your space

Voir Wall Art

Toutes les histoires ne s'écrivent pas. Certaines se vivent.

Brièvement, en bleu, doucement, dans la neige.

À Budapest, dans le silence du crépuscule hivernal, des empreintes de pas tracent leur chemin sur une rue enneigée. Le sillage brille faiblement dans la pénombre, chaque pas à la fois fragile et assuré – un instant gravé dans la neige avant de s’effacer. Le silence porte en lui une histoire qui lui est propre : une histoire non écrite, en train de se dérouler, qui attend d’être vécue.

Pay later, interest free with Klarna

Découvrez les articles

Slide to reveal the Photo Art on on each piece

Faith · T-shirt

T-shirt Oversized pour femme en coton biologique

Julia Hubbard's next

Word of Intention

à venir

Rejoignez-nous dans cette aventure

Which of Julia Hubbard's chosen words
speaks to you right now?

A new word is added every month as Julia Hubbard's collection grows

À propos d'Intention

Des pièces chargées de sens
qui évoluent avec vous.

INTENTION creates clothing, wall art and accessories for people who want to live more consciously. Every piece pairs sustainably produced materials with a Word of Intention, a single word designed to anchor your day, your mindset, your purpose.

Words of Intention

Prenez le contrôle de votre Energy.
Avec style et détermination.

Every piece and accessory carries a Word of Intention, words like Abundance, Presence, Balance, Gratitude. These aren't slogans. They are quiet, personal reminders woven into your day that how you show up matters. You choose the word that speaks to where you are right now or want to be. Either way it's about owning the feeling today.

L'art

Photographie originale
by ClaraXenia

Every visual across the world of INTENTION, on the clothing, on the wall art, in everything we create, is original photography by ClaraXenia. Her work captures raw, honest moments: light through a window, the texture of water, the stillness between breaths.

Each image is carefully paired with a matching word. The apparel carries both the Word of Intention and the Photo Art. The Wall Art brings that same photography into your home, as daily visual and emotional intentions for the spaces where you live, work, and reflect.

Vous ne savez pas quel mot est le vôtre ?

Find You
Word of Intention

A few simple questions will guide you to a Word of Intention, and 2 supporting ones, that resonate with where you are right now, and the pieces that carry it into your daily life.

Made to Order

Il ne produit de l'
e que lorsque vous le sélectionnez.

Every piece is made to order. One at a time, only after you place your order. This means zero overproduction and zero waste. Your piece exists because you chose it.

Orders typically arrive within 8 days and shipped from a hub as close to you as possible. We are global but local. You'll receive tracking and status updates once your order is in production. We believe the wait is part of the intention. A reminder that meaningful things are worth making with thoughtful intention.

Not sure about sizing? Each product has its own style-specific fit quiz. Find them all gathered below. Scroll down for your personalized size guide.

Votre parcours de développement

Word of Intention nouveau Word of Intention.
Chaque mois.

Each month, Julia Hubbard chooses a new Word of Intention — and a new piece drops here. Follow along and grow with her. Let her story guide you. Each word marks a chapter. Over time, your collection becomes a personal timeline of the intentions that shaped your year.

Faith

Jun

Follow @juliahubbard.pt.travel.vegan for the next word reveal