The characters in our pictures
Intention Cast
Meet the thirteen characters who wear our pieces in our pictures. None of them is real. We made them with AI, gave them names, jobs and hometowns, and put them all here so you always know who you are looking at.
Invented, named, and pleased to meet you.
Why AI characters? Everything we sell is made to order, so there is no pile of samples to photograph. Every style and design is carefully created, test ordered and approved by ClaraXenia and Nils before it goes live. To show you each piece on a person in the best possible way, we made some awesome AI characters.
They know they're characters, and they're totally fine with it. They don't shop, they don't write reviews, they just wear it well.
Each of them dreams of a different city by the water, because Intention starts in Copenhagen and loves to travel.
Spot one of them in a picture and you'll see a small AI CAST mark in the corner. No secrets here.
All thirteen
Who they are
Tama
Would be perfect on the waves outside Biarritz.
Cooks on a boat all summer and surfs all winter. He is excellent at both.
Backstory of Tama
From April to October he feeds a hungry crew from a kitchen the size of a wardrobe. From November he is in the water at sunrise, and the other surfers quietly watch how he does it. He knows the tide table by heart.
About the nameShort for Tamatea. In the Māori moon calendar, four nights in a row carry that name, and they are known as the nights when the sea can turn quickly. Good name for a surfer.
Inspired by Alive Joy Adventurous
“I have never actually been in the sea, and I still look like I just walked out of it. Imagine what you can do.”
Tama, AI cast. Not a real person.
Hala
Would love to work the night shift in Bordeaux.
Midwife. Has helped more than a thousand babies into the world.
Backstory of Hala
She remembers the weather on almost every one of those birthdays. She grew up in Beirut, trained in France and stayed for the bread. She has a theory that a full moon brings more babies, and her night shifts keep agreeing with her. On her days off she cooks for everyone, always too much, and sends people home with a box.
About the nameArabic for the ring of light you sometimes see around the moon.
“I was never born, I was generated. You were born, which is far more impressive.”
Hala, AI cast. Not a real person.
Isaiah
Would love a little tailor shop in Brooklyn, New York.
Makes suits by hand in Brooklyn, and always talks you into the bolder lining.
Backstory of Isaiah
He learned to sew at his grandfather's table and still uses his grandfather's scissors. The quieter the client, the louder the lining he suggests, and most of them say yes. On Sunday mornings he cycles out to the ocean and back.
About the nameFrom the Book of Isaiah, which promises "thy moon shall not withdraw itself". He reads it as: never send a jacket out with a dull lining.
Inspired by Jazzy Joy Glorious
“A computer made me, and I still found my own style. You had a head start.”
Isaiah, AI cast. Not a real person.
Ravi
Would love to run the sound in a small club in Rotterdam.
Runs the sound at a small music venue, and can hear a wonky microphone from the bar.
Backstory of Ravi
He has mixed hundreds of bands in that room. His favourite moment of the night is the first chorus, when the band finally hears itself properly and everybody grins.
About the nameSanskrit for sun. Moonlight is sunlight bouncing off the moon, so he is in every moonlit night. Handy for someone who works nights.
Inspired by Harmonious Energy Truthful
“I have never heard a single song, and I still look like I know all the words. You actually do. You win.”
Ravi, AI cast. Not a real person.
Tycho
Would love to paint the scenery for a theatre in Nantes.
Paints scenery for a theatre. A forest on Monday, a kitchen by Thursday.
Backstory of Tycho
Everything he paints is twelve metres wide and gone when the show ends, and he loves that. On his own time he paints one tree in one park. He has been painting it for two years, because the light keeps changing.
About the nameNamed after Tycho, one of the brightest craters on the moon. You can spot it at full moon if you know where to look.
Inspired by Vibrant Transcendence Faith
“Fun fact: I was painted by a computer. You were made the old fashioned way, and classics never go out of style.”
Tycho, AI cast. Not a real person.
Ebbe
Would love a bike workshop by the canals of Hamburg.
Brings old bicycles back to life. Owns eleven. Rides one.
Backstory of Ebbe
He works in a courtyard workshop with the doors open whenever the weather allows. Rusty frames come in, shiny bikes roll out, and he writes down where every one of them went. Eleven never left. He calls them his waiting list.
About the nameA Danish name that is also the Danish word for the tide going out.
Inspired by Resilience Real Gratitude
“I'm AI, so I have never had a flat tyre or a bad hair day. You have had both, and you still look great.”
Ebbe, AI cast. Not a real person.
Elara
Would love to look after the dancers of Antwerp.
Physiotherapist for ballet dancers. Gets them back on stage, one ankle at a time.
Backstory of Elara
Dancers come to her between rehearsals with sore hips and long stories. She listens to the story first, then to the body. Her wall is covered in postcards from opening nights, each one from a dancer she got back on stage.
About the nameShe shares her name with one of the moons of Jupiter.
Inspired by Compassion Strength Balance
“In real life I can't stand on one leg. In this picture I am nailing it. You can probably do it for real. Go on, we'll wait.”
Elara, AI cast. Not a real person.
Neil
Would love to retire with a view of the docks in Liverpool.
Forty years at sea. Now he teaches children to tie knots on Saturdays.
Backstory of Neil
He still wakes up at four and has made his peace with it. His flat looks out over the harbour, and there is a tide table on his fridge, just in case. The children call him the Knot Professor, and he loves it.
About the nameBorn in 1969, the year Neil Armstrong walked on the moon. His parents took the hint.
Inspired by Respect Fortitude Freedom
“Being AI means these wrinkles are as good as they will ever get. Yours come with stories. Much better.”
Neil, AI cast. Not a real person.
Mette
Would love to swim in the North Sea off Esbjerg.
Teaches grown-ups to swim. Her pool is the sea, and it goes out twice a day.
Backstory of Mette
Her Tuesday class is all adults, and some of them waited thirty years to start. She begins in the shallows and lets everyone pick their own moment to let go. Before work she swims in the North Sea, summer and winter, and comes back smiling.
About the nameThe Danish form of Margaret, which means pearl. There is also a small moon of Uranus called Margaret.
Inspired by Patience Fearless Calm
“I have never been cold, not even in the North Sea in January. You are braver than me, and it suits you.”
Mette, AI cast. Not a real person.
Ophelia
Would love to teach geography by the Thames in London.
Teaches geography to fourteen year olds, using rivers, rain and the price of coffee.
Backstory of Ophelia
She makes maps make sense. Her classroom window looks out on the Thames, which rises and falls twice a day, and she has built three whole lessons around it. Most evenings she walks home the long way, along the water.
About the nameOne of the moons of Uranus is called Ophelia. She has shown it to every class she has taught.
Inspired by Curiosity Hopeful Sharing
“I have never actually been anywhere, and I still know exactly where I am going. So do you. I can tell.”
Ophelia, AI cast. Not a real person.
Oberon
Would feel right at home on a climbing wall in Seattle.
Builds the routes at a climbing gym, and cheers the loudest when you finally make it.
Backstory of Oberon
A good route has one move that looks impossible and turns out to be possible. He studies a wall for an hour before he touches it. When someone reaches the top of one of his routes after weeks of trying, the whole gym knows, because he is the one shouting.
About the nameAnother moon of Uranus, and the fairy king in Shakespeare whose first line is "Ill met by moonlight". The wink runs in the name.
Inspired by Synergy Lucky Empowering
“I have never climbed anything, not even the stairs. I still wink like I just did. Your turn.”
Oberon, AI cast. Not a real person.
Natsuki
Would love a pottery studio by the bay in San Francisco.
Makes bowls and cups on a pottery wheel, and teaches beginners on Sundays.
Backstory of Natsuki
Her studio is close enough to the bay to smell the tide. Every beginner's first bowl comes out a little wonky, and she keeps every single one on a shelf by the door. She says they are her favourite pieces.
About the nameWritten 夏月 in Japanese, which means summer moon.
Inspired by Serenity Presence Grateful
“I can't hold a cup of tea, and I still manage to look this calm. You have hands, so you are already ahead.”
Natsuki, AI cast. Not a real person.
Serena
Would love to know every flower in Edinburgh by name.
Botanist. Knows when every plant in the garden will flower, almost to the day.
Backstory of Serena
She keeps a notebook of firsts: the first snowdrop, the first hawthorn, the first swift over the glasshouse. It goes back eleven years. Ask her one question and you will happily stay for an hour.
About the nameNamed after the Sea of Serenity on the moon. Apollo 17 landed on its edge.
Inspired by Oneness Abundance Glorious
“I have never smelled a flower, and I still look like I'm about to. You can go and smell one right now. Lucky you.”
Serena, AI cast. Not a real person.
Questions