Intention Wear

What a beautiful message. The whole idea behind this is so well thought through.

Sofia · Instagram

This looks like really good quality. Love that it is made to order too.

Daniel · Instagram

Okay, I need one of these. The word makes it feel like more than just a hoodie.

Mara · Instagram

I need this Hoodie

Gabriel · Instagram

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Local shipping across Europe, the UK and US. Easy returns.

Build Your Set

2pieces, 15% off
3pieces or more, 25% off

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Not sure which word is yours?

★★★★★ 5.0 Google Reviews

Worn and hung as statements

Photo Art and Words of Intention, to wear and to hang

Every piece here begins with a photograph ClaraXenia took of something real, and a Word of Intention that emerged from it. The pairing then travels: printed into organic cotton t-shirts, hoodies, sweatshirts and long sleeves, wrapped around phone cases and accessories, or framed as Wall Art, either the photograph as Art on a Wall or the Word itself as Word on a Wall. Nothing is made in advance. Each piece is produced after you order it, as close to you as we can, so nothing is produced that nobody wears.

Clips from the people who wear our pieces, in their own everyday life

gubanovsergey
"This is Where He Stood"gubanovsergey wearing Patience€79,00
jaanivgg
"Dancing in Colours"jaanivgg wearing Adventurous€49,00

Meet the creators

Questions

About the pieces

Two halves that belong together. Photo Art is real photography by ClaraXenia, and a Word of Intention is a single word set in its own mark. The photograph comes first and the Word emerges from what it quietly reveals. The pairing is the piece, and it exists both to wear and to hang.

On a t-shirt it is inside the neck, close and quiet, for the wearer rather than for the room. On a hoodie, a sweatshirt or a long sleeve it runs across the back at full size. Framed, the Word becomes Word on a Wall and the photograph becomes Art on a Wall. Everything framed sits together under Wall Art.

Yes. Every piece begins as a photograph ClaraXenia took of something real, in the world: light, shadow, a reflection, a movement, a moment most people walk past. There is no AI in the art.

Apparel is certified organic cotton, and in some styles organic in-conversion cotton or a Recycled Blend; the exact composition is on each product page. Framed pieces are printed on master's edition 250 gsm matte paper, uncoated, in natural white, a museum-quality weight that reduces glare, behind shatterproof plexiglass rather than glass, so they travel safely. Phone cases and accessories carry the same pairing on their own materials.

Yes, and that is the whole point of a pairing. The same photograph and the same Word exist as something you carry and as something framed for a wall, so nothing stops you wearing one and living with another. The Way of Intention is where the thinking behind that is written out.

Delivering to Germany
Usually 8 to 11 days
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Made with care when ordered Produced as locally as possible Live tracking included 14 days to change your mind, free replacement if damaged or wrong Returns and shipping