Curated by

Sergey

@gubanovsergey

Intention turns routine into meaning...

— Sergey

Sergey's welcome offer

Enjoy 15% off any Word of Intention piece

Additional bundle savings available on 2 and 3 pieces

The best available offer is automatically applied in cart

Pay in 3 interest-free installments with Klarna

Sergey's Intention Notes

Why I chose
these words

Each month I pick a Word of Intention that reflects where I am — and a piece that carries it. Here's the story behind each one.

Oneness

This month June 2026

Organic Unisex Long Sleeve T-shirt

Sergey wearing Oneness

Style with Intention

Oneness is a return - to trust, to ease, to connection. It’s the deep feeling that you’re not apart from life, but a living part of it. When you rest in this space, everything softens. Clarity rises. You feel whole, grounded, and open. There’s no striving here - just flow. And from that flow comes joy, insight, and a quiet kind of strength.

Sergey's note

This month my word is Oneness. Life often makes us feel separate from other people, from nature, and sometimes even from ourselves. We get caught up in work, plans, and expectations, forgetting that we’re all part of something bigger. Recently, a thought came to me: “When we stop separating ourselves from life, we begin to feel more alive.” So I carry this word as a reminder to stay connected to myself, to others, and to the present moment. Maybe oneness isn’t about becoming something new. Maybe it’s simply remembering that we were never separate to begin with.

Shop Oneness

Photo Art · Wall Art

"The Urban Matrix" by ClaraXenia

Premium Wood Frame with Matte Paper

The same Photo Art from this month's apparel — as Wall Art for your space

View Wall Art →

Every sidewalk has heroes. Some pass by quietly, unnoticed.Some - frozen in time between three dimensions -on a rain-soaked afternoon in Budapest.

Patience

May May 2026

Recycled Blend Unisex Hoodie

Sergey wearing Patience

Style with Intention

Patience is the quiet strength that keeps you steady and open when life slows down.
It’s in the pause between steps - a gentle space where time expands and offers more than you expect.
To stand still is not to waste time - it is to trust it, to lean into the moment as it unfolds.
Waiting is not absence, but presence - a fertile pause, full of becoming.

Sergey's note

This month, my word is Patience. Honestly, I don’t have enough of it. I often want things faster, immediate results. But I’m starting to understand that not everything needs to be rushed. Sometimes it’s about trusting the process… and not quitting halfway just because it’s not working yet. A thought came to me recently: “INTENTION turns routine into meaning.” So now I wear my word Patience as a reminder, that patience is movement without urgency, and trust in how things unfold. I’ve started noticing that when you stop pushing everything to happen faster, there’s more clarity… and you begin to doubt yourself less. Things come when you’re truly ready for them. And maybe patience is actually a form of inner strength.

Photo Art · Wall Art

"This is Where He Stood" by ClaraXenia

Premium Wood Frame with Matte Paper

The same Photo Art from this month's apparel — as Wall Art for your space

View Wall Art →

A pair of worn shoes rest on the pavement, still and grounded, as though time itself has paused.
He stood here - maybe for the view, maybe for no reason at all.
In that pause lies patience: the quiet strength that steadies you when nothing seems to move.
The moment stretches, unhurried, showing that stillness is not empty but full - full of trust, of presence, of becoming.
Even in waiting, there is meaning, like a reminder that every step begins with standing still.

See the pieces

Slide to reveal the Word of Intention on each piece

Patience · Recycled Blend Unisex Hoodie

Recycled Blend Unisex Hoodie

Oneness · Organic Unisex Long Sleeve T-shirt

Organic Unisex Long Sleeve T-shirt

Sergey's next

Word of Intention

coming soon

Join the journey

Which of Sergey's words
speaks to you right now?

A new word is added every month as Sergey's collection grows

About Intention

Pieces that carry meaning
and grow with you.

INTENTION creates clothing, wall art and accessories for people who want to live more consciously. Every piece pairs sustainably produced materials with a Word of Intention — a single word designed to anchor your day, your mindset, your purpose.

Words of Intention

Own your Energy.
With style and purpose.

Every piece and accessory carries a Word of Intention — words like Abundance, Presence, Balance, Gratitude. These aren't slogans. They are quiet, personal reminders woven into your day that how you show up matters. You choose the word that speaks to where you are right now or want to be — either way it's about owning the feeling now.

The Art

Original photography
by ClaraXenia

Every visual across the world of INTENTION — on the clothing, on the wall art, in everything we create — is original photography by ClaraXenia. Her work captures raw, honest moments: light through a window, the texture of water, the stillness between breaths.

Each image is carefully paired with a matching word. The apparel carries both the Word of Intention and the Photo Art. The Wall Art brings that same photography into your home — as daily visual and emotional intentions for the spaces where you live, work, and reflect.

Not sure which word is yours?

Find You
Words of Intention

A few simple questions will guide you to three Words of Intention that resonate with where you are right now — and the pieces that carry them into your daily life.

Made to Order

Produced only
when you choose it.

Every piece is made to order — one at a time, only after you place your order. This means zero overproduction and zero waste. Your piece exists because you chose it.

Orders typically arrive within 8-10 days and shipped from a hub as close to you as possible — we are global but local. You'll receive tracking and status updates once your order is in production. We believe the wait is part of the intention — a reminder that meaningful things are worth making with thoughtful intention.

Not sure about sizing? Every product page has very accurate and style specific size guide quiz, and here on the size guide page we are show casing all 9 as a personalized size guide to help you find the perfect fit.

Your Growth Journey

New Word of Intention.
Every Month.

Each month, Sergey chooses a new Word of Intention — and a new piece drops here. Follow along and grow with her. Let her story guide you. Each word marks a chapter. Over time, your collection becomes a personal timeline of the intentions that shaped your year.

Patience

May

Oneness

Jun

Follow @gubanovsergey for the next word reveal