Sergey

Curated by

Sergey

@gubanovsergey

Intention turns routine into meaning...

Sergey

Chosen by Sergey

Every Piece pairs
a Word of Intention
with Photo Art by ClaraXenia.

Made to order across the globe, in organic and recycled cotton

Local free shipping above €69

Two pieces 15% off. Three or more 25%. Applied in the cart, no code.

Nothing is created until it is ordered

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The Sergey Edit

Every piece here carries the Word of Intention they choose.

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Local shipping across Europe, the UK and US. Easy returns.

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3pieces or more, 25% off

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Why I chose
these Words of Intention

Each month I pick a Word of Intention that reflects where I am, and a piece that carries it. Here's the story behind each one.

Freedom
This month July 2026
Organic Men's Oversized T-shirt

Sergey's note

This month, my word is Freedom. Recently, I visited an exhibition dedicated to the freedom of the body. It reminded me that freedom begins with self-acceptance — being comfortable with who you are, without trying to fit someone else’s expectations. For me, freedom means having the courage to be yourself, to express your thoughts openly, and to stay true to your own path. In a world that often tells us who we should be, freedom is the choice to remain authentic.

Word of Intention

Freedom

Freedom feels like air in your lungs after holding your breath too long. Like a quiet exhale, soft shoulders, a sudden sense of space inside you. It’s when the world opens and nothing grips you, not fear, not doubt, not past. Freedom lives in moments when nothing holds you back. To feel free is to feel light, grounded in self, yet open to everything.

It’s walking with no map, but still knowing you’ll get there. It’s not escape. It’s return, to yourself, to presence, to possibility.

Freedom flows, easy, open, yours. No holding back. No asking why. Just one step, fully yours.

Photo Art

Hat On

A moment suspended, quiet, simple, full of unspoken possibility. Maybe it’s the start of something. Maybe it’s the close of what came before. Either way, it leaves a question, and a quiet thrill of what’s to come.

Where to start?
See previous picks from SergeyClose
Oneness
Jun June 2026
Organic Unisex Crewneck Sweatshirt

Sergey's note

This month my word is Oneness. Life often makes us feel separate from other people, from nature, and sometimes even from ourselves. We get caught up in work, plans, and expectations, forgetting that we’re all part of something bigger. Recently, a thought came to me: “When we stop separating ourselves from life, we begin to feel more alive.” So I carry this word as a reminder to stay connected to myself, to others, and to the present moment. Maybe oneness isn’t about becoming something new. Maybe it’s simply remembering that we were never separate to begin with.

Word of Intention

Oneness

Oneness is a return, to trust, to ease, to connection. It’s the deep feeling that you’re not apart from life, but a living part of it. When you rest in this space, everything softens. Clarity rises. You feel whole, grounded, and open. There’s no striving here, just flow. And from that flow comes joy, insight, and a quiet kind of strength.

Photo Art

The Urban Matrix

Every sidewalk has heroes. Some pass by quietly, unnoticed. Some, frozen in time between three dimensions, on a rain-soaked afternoon in Budapest.

Where to start?
Patience
May May 2026
Recycled Blend Unisex Hoodie

Sergey's note

This month, my word is Patience. Honestly, I don’t have enough of it. I often want things faster, immediate results. But I’m starting to understand that not everything needs to be rushed. Sometimes it’s about trusting the process… and not quitting halfway just because it’s not working yet. A thought came to me recently: “INTENTION turns routine into meaning.” So now I wear my word Patience as a reminder, that patience is movement without urgency, and trust in how things unfold. I’ve started noticing that when you stop pushing everything to happen faster, there’s more clarity… and you begin to doubt yourself less. Things come when you’re truly ready for them. And maybe patience is actually a form of inner strength.

Word of Intention

Patience

Patience is the quiet strength that keeps you steady and open when life slows down.

It’s in the pause between steps, a gentle space where time expands and offers more than you expect.

To stand still is not to waste time, it is to trust it, to lean into the moment as it unfolds.

Waiting is not absence, but presence, a fertile pause, full of becoming.

Photo Art

This is Where He Stood

A pair of worn shoes rest on the pavement, still and grounded, as though time itself has paused.

He stood here, maybe for the view, maybe for no reason at all.

In that pause lies patience: the quiet strength that steadies you when nothing seems to move.

The moment stretches, unhurried, showing that stillness is not empty but full, full of trust, of presence, of becoming.

Even in waiting, there is meaning, like a reminder that every step begins with standing still.

Where to start?
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Slide to reveal the Photo Art on on each piece

Back · Patience
Front · Patience

Patience · Recycled Blend Unisex Hoodie

Recycled Blend Unisex Hoodie

Back · Oneness
Front · Oneness

Oneness · Sweatshirt

Organic Unisex Crewneck Sweatshirt

Back · Freedom
Front · Freedom

Freedom · T-shirt

Organic Men's Oversized T-shirt

Sergey's next

Word of Intention

Chosen next month

 

Find Your
Word of Intention

A few very interesting questions will suggest you a Word of Intention, and the pieces with the pairing Photo Art, that carry it into your daily life.

Pieces that carry meaning
and grow with you.

Read moreClose

INTENTION creates clothing, wall art and accessories for people who want to live more consciously. Every piece pairs sustainably produced materials with a Word of Intention, a single word designed to anchor your day, your mindset, your purpose.

Own your Energy.
With style and purpose.

Read moreClose

Every piece and accessory carries a Word of Intention, words like Abundance, Presence, Balance, Gratitude. These aren't slogans. They are quiet, personal reminders woven into your day that how you show up matters. You choose the word that speaks to where you are right now or want to be. Either way it's about owning the feeling today.

Original photography
by ClaraXenia

Read moreClose

Every visual across the world of INTENTION, on the clothing, on the wall art, in everything we create, is original photography by ClaraXenia. Her work captures raw, honest moments: light through a window, the texture of water, the stillness between breaths.

ClaraXenia signature

Each image is carefully paired with a matching word. The apparel carries both the Word of Intention and the Photo Art. The Wall Art brings that same photography into your home, as daily visual and emotional intentions for the spaces where you live, work, and reflect.

New Word of Intention.
Every Month.

Each month, Sergey chooses a new Word of Intention. A new piece drops here. Follow along and grow with her. Let her story guide you. Each word marks a chapter. Over time, your collection becomes a personal timeline of the intentions that shaped your year.

Patience
May
Oneness
Jun
Freedom
Jul

Follow @gubanovsergey for the next word reveal

Join the journey

Which of the Intentions can you relate to right now?

A new word is added every month as Sergey's collection grows

What intention are you
moving toward?

Join a community with intentions about conscious living.

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Find your fit

Know your size
before you shop

AI No measuring · quick & precise

Tap a style to see its fit, then open the quiz. Measurements show size M by default.

Into Philanthropy?

We are building a new way to give back.
You take part in deciding where

Its mark is an open ring with a single dot. The ring is the work we share, the opening is what is still undone, and the dot is the person who chooses to take part.

Read more

The Circle is a long-term model Intention is building, designed to turn part of the value the company creates into resources for people, ideas and projects that move the world in a more conscious, compassionate and creative direction.

It does not exist yet. It is an experiment rather than a promise, and the questions below say plainly what has been decided and what has not.

The dot is anyone who takes part. The creator whose page this is, and you.

See what we are building

Take part

What should The Circle move toward first?

Your answer helps decide where The Circle begins.

Choose yours Close

Nothing here is decided yet. These are directions, not Words. Choose the one that matters most to you, and it becomes part of how we decide where to begin.

One answer per person, so choose with intention.

Tell us why →

Questions

About this Edit

The Words

A Word of Intention is a simple reminder of how you want to move through life. Each word stands for a mindset, from Presence to Abundance, and is written by hand before it becomes part of a piece.

It is not advice, and not something to achieve. It is something to return to.

This page grows. Each month the creator chooses a new Word of Intention, the one that reflects where they are right now, and the piece that carries it appears here.

The words already chosen stay. Over time the page becomes a timeline of the intentions that shaped their year, and yours if you follow along.

Ordering

Each creator has a welcome offer for the people who follow them. It arrives with their own link, so there is nothing to type. If you came here another way, choose a creator to follow and use theirs.

Intention's own bundle offers are separate and always on: two pieces take 15% off, three or more take 25%, automatically in the cart. The best available offer is the one you get.

Every Intention piece is made to order. Your garment or print is produced after you order it, in the design, size and colour you chose. Intention holds no inventory, so nothing is produced that nobody asked for.

Most orders arrive within 11 days, and often sooner. That is measured end to end, from the moment you order to the moment it is delivered, so it already includes the 1 to 3 days it takes to make your piece, and weekends and holidays. Every product page shows the expected delivery dates for your own country.

These are estimates, not guarantees. Weather, public holidays and carrier capacity can move them.

Fit and returns

There is a fit guide on this page. Choose the style you are looking at and it gives you the measurements for that exact garment, body length and half chest, size by size.

Cuts differ. A fitted t-shirt and an oversized t-shirt are not the same garment under a different name, so read the guide for the piece you are actually looking at. It is the simplest way to avoid a return.

Customers in the EU and the UK have 14 days from delivery to withdraw from the purchase, for any reason, on any product. Tell us within those 14 days, at returns@intentioncph.com or through the Return Portal, then send the item back within 14 days of telling us.

On apparel, tote bags and accessories your first return on an order is free, with a prepaid label. Further returns on the same order are at your cost. On framed Wall Art and phone cases, return postage is at your cost if you change your mind.

Anything damaged, defective or incorrect is always on us. Tell us within 30 days of delivery and add a photo, and we ship a free replacement or refund you in full. You do not need to send anything back.

In the United States you have 30 days from delivery to change your mind. That is our own promise rather than a statutory right. Write to returns@intentioncph.com rather than the Return Portal, and we register the return and send you a prepaid label. Your first return on an order is free.

The Circle

The Circle is a long-term model Intention is building, designed to turn part of the value the company creates into resources for people, ideas and projects that move the world in a more conscious, compassionate and creative direction.

Its mark is an open ring with a single dot. The ring is the work we share, the opening is what is still undone, and the dot is the person who chooses to take part. The dot is anyone who takes part. The creator whose page this is, and you.

It does not exist yet. Today it works in one direction: what you buy funds the company that is building it. No share of what you pay has been set, and nothing is collected as a donation. The one split that has been written down, 30% to The Circle and 70% to Intention, applies to value the AI agents create, not to what you pay, and that experiment is still being designed.

United States

Yes, and today that means Wall Art. Framed prints and phone cases ship to the US. The apparel on this page is not available there yet, so a visitor in the US sees only the pieces that can actually be delivered.

Prices in the US are shown without sales tax. It is calculated and added at checkout, because the rate depends on the state and the city you are in.

If you change your mind you have 30 days from delivery, which is our own promise rather than a statutory right. Write to returns@intentioncph.com and we send you a prepaid label. Your first return on an order is free.