A new word drops next month. Follow along to be the first to know.
Follow @nalita_embajadora for the reveal →
15% off, added in your cart automatically. No code needed.
2 pieces still 15% off, 3 and more 25% off.
𝓔𝓷𝓮𝓻𝓰𝔂 𝓉𝒽𝑒 𝒻𝑒𝑒𝓁𝒾𝓃𝑔 𝐼 𝓌𝒶𝓃𝓉 𝓉𝑜 𝒸𝒶𝓇𝓇𝓎 𝓌𝒾𝓉𝒽 𝓂𝑒 𝑒𝓋𝑒𝓇𝓎 𝒹𝒶𝓎.
Nalita
Nalita 's welcome offer
Enjoy 15% off any Word of Intention piece
Any three pieces count as one set, in any mix.
Your 15% is already on. Add a third piece and the whole set is 25% off.
The best available offer is automatically applied in cart
Chosen by Nalita
Every Piece pairs
a Word of Intention
with Photo Art by ClaraXenia.
Made to order across the globe, in organic and recycled cotton
Local free shipping above €69
Two pieces 15% off. Three or more 25%. Applied in the cart, no code.
Nothing is created until it is ordered
Pay later, interest free with 
The Collection
The Nalita Edit
Every piece here carries the Word of Intention she chooses.
Nalita 's Intention Notes
Why I chose
these Words of Intention
Each month I pick a Word of Intention that reflects where I am, and a piece that carries it. Here's the story behind each one.
Nalita wearing Kind Beanie
Nalita 's note
𝓔𝓷𝓮𝓻𝓰𝔂 𝓉𝒽𝑒 𝒻𝑒𝑒𝓁𝒾𝓃𝑔 𝐼 𝓌𝒶𝓃𝓉 𝓉𝑜 𝒸𝒶𝓇𝓇𝓎 𝓌𝒾𝓉𝒽 𝓂𝑒 𝑒𝓋𝑒𝓇𝓎 𝒹𝒶𝓎. There’s something special about wearing a word that reminds you of how you want to feel. For me, Energy is about embracing the little moments, moving forward with intention and choosing to bring positive energy into my everyday life. My Word of Intention this month is Energy — with @intentioncph.
See the pieces
Slide to reveal the Photo Art on on each piece
Not sure which word is yours?
Find Your
Word of Intention
A few very interesting questions will suggest you a Word of Intention, and the pieces with the pairing Photo Art, that carry it into your daily life.
About Intention
Pieces that carry meaning
and grow with you.
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INTENTION creates clothing, wall art and accessories for people who want to live more consciously. Every piece pairs sustainably produced materials with a Word of Intention, a single word designed to anchor your day, your mindset, your purpose.
Words of Intention
Own your Energy.
With style and purpose.
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Every piece and accessory carries a Word of Intention, words like Abundance, Presence, Balance, Gratitude. These aren't slogans. They are quiet, personal reminders woven into your day that how you show up matters. You choose the word that speaks to where you are right now or want to be. Either way it's about owning the feeling today.
The Art
Original photography
by ClaraXenia
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Every visual across the world of INTENTION, on the clothing, on the wall art, in everything we create, is original photography by ClaraXenia. Her work captures raw, honest moments: light through a window, the texture of water, the stillness between breaths.
Each image is carefully paired with a matching word. The apparel carries both the Word of Intention and the Photo Art. The Wall Art brings that same photography into your home, as daily visual and emotional intentions for the spaces where you live, work, and reflect.
The Growth Journey
New Word of Intention.
Every Month.
Each month, Nalita chooses a new Word of Intention. A new piece drops here. Follow along and grow with her. Let her story guide you. Each word marks a chapter. Over time, your collection becomes a personal timeline of the intentions that shaped your year.
Follow @nalita_embajadora for the next word reveal
Join the journey
When more Intentions are added you can vote on favourites
A new word is added every month as Nalita 's collection grows
What intention are you
moving toward?
Join a community with intentions about conscious living.
Find your fit
Know your size
before you shop
Tap a style to see its fit, then open the quiz. Measurements show size M by default.
Into Philanthropy?
We are building a new way to give back.
You take part in deciding where
Its mark is an open ring with a single dot. The ring is the work we share, the opening is what is still undone, and the dot is the person who chooses to take part.
Read more
The Circle is a long-term model Intention is building, designed to turn part of the value the company creates into resources for people, ideas and projects that move the world in a more conscious, compassionate and creative direction.
It does not exist yet. It is an experiment rather than a promise, and the questions below say plainly what has been decided and what has not.
The dot is anyone who takes part. The creator whose page this is, and you.
Take part
What should The Circle move toward first?
Choose yours Close
Nothing here is decided yet. These are directions, not Words. Choose the one that matters most to you, and it becomes part of how we decide where to begin.
One answer per person, so choose with intention.
Your intention is part of The Circle.
Where it stands
Tell us why →
Questions
About this Edit
The Words
A Word of Intention is a simple reminder of how you want to move through life. Each word stands for a mindset, from Presence to Abundance, and is written by hand before it becomes part of a piece.
It is not advice, and not something to achieve. It is something to return to.
This page grows. Each month the creator chooses a new Word of Intention, the one that reflects where they are right now, and the piece that carries it appears here.
The words already chosen stay. Over time the page becomes a timeline of the intentions that shaped their year, and yours if you follow along.
Ordering
Each creator has a welcome offer for the people who follow them. It arrives with their own link, so there is nothing to type. If you came here another way, choose a creator to follow and use theirs.
Intention's own bundle offers are separate and always on: two pieces take 15% off, three or more take 25%, automatically in the cart. The best available offer is the one you get.
Every Intention piece is made to order. Your garment or print is produced after you order it, in the design, size and colour you chose. Intention holds no inventory, so nothing is produced that nobody asked for.
Most orders arrive within 11 days, and often sooner. That is measured end to end, from the moment you order to the moment it is delivered, so it already includes the 1 to 3 days it takes to make your piece, and weekends and holidays. Every product page shows the expected delivery dates for your own country.
These are estimates, not guarantees. Weather, public holidays and carrier capacity can move them.
Fit and returns
There is a fit guide on this page. Choose the style you are looking at and it gives you the measurements for that exact garment, body length and half chest, size by size.
Cuts differ. A fitted t-shirt and an oversized t-shirt are not the same garment under a different name, so read the guide for the piece you are actually looking at. It is the simplest way to avoid a return.
Customers in the EU and the UK have 14 days from delivery to withdraw from the purchase, for any reason, on any product. Tell us within those 14 days, at returns@intentioncph.com or through the Return Portal, then send the item back within 14 days of telling us.
On apparel, tote bags and accessories your first return on an order is free, with a prepaid label. Further returns on the same order are at your cost. On framed Wall Art and phone cases, return postage is at your cost if you change your mind.
Anything damaged, defective or incorrect is always on us. Tell us within 30 days of delivery and add a photo, and we ship a free replacement or refund you in full. You do not need to send anything back.
In the United States you have 30 days from delivery to change your mind. That is our own promise rather than a statutory right. Write to returns@intentioncph.com rather than the Return Portal, and we register the return and send you a prepaid label. Your first return on an order is free.
The Circle
The Circle is a long-term model Intention is building, designed to turn part of the value the company creates into resources for people, ideas and projects that move the world in a more conscious, compassionate and creative direction.
Its mark is an open ring with a single dot. The ring is the work we share, the opening is what is still undone, and the dot is the person who chooses to take part. The dot is anyone who takes part. The creator whose page this is, and you.
It does not exist yet. Today it works in one direction: what you buy funds the company that is building it. No share of what you pay has been set, and nothing is collected as a donation. The one split that has been written down, 30% to The Circle and 70% to Intention, applies to value the AI agents create, not to what you pay, and that experiment is still being designed.
United States
Yes, and today that means Wall Art. Framed prints and phone cases ship to the US. The apparel on this page is not available there yet, so a visitor in the US sees only the pieces that can actually be delivered.
Prices in the US are shown without sales tax. It is calculated and added at checkout, because the rate depends on the state and the city you are in.
If you change your mind you have 30 days from delivery, which is our own promise rather than a statutory right. Write to returns@intentioncph.com and we send you a prepaid label. Your first return on an order is free.