Curated by

Julia Hubbard

@juliahubbard.pt.travel.vegan

Intention is living with purpose, not by default

— Julia Hubbard

Julia Hubbard's Intention Notes

Why I chose
these Words of Intention

Each month I pick a Word of Intention that reflects where I am, and a piece that carries it. Here's the story behind each one.

Faith

This month June 2026

Organic Women's Oversized T-shirt

Julia Hubbard wearing Faith

Style with Intention

Faith is the quiet flame that keeps glowing, even when the path ahead feels hidden.

It’s the trust that life holds you — that each uncertain step still carries you forward.

Faith isn’t blind, but open-hearted: the courage to believe in what you cannot yet see,

and the strength to keep moving with hope.

It whispers of possibility. Of doors not yet opened.

Julia Hubbard's note

"To me, being grateful is about appreciating what I already have while still working towards what I want. It's taking time to notice the people, experiences, opportunities, and simple moments that add value to my life. Being Grateful helps me stay present, positive, and focused on abundance rather than lack."

Shop Faith

Photo Art · Wall Art

"The Unwritten Path" by ClaraXenia

Wood Frame with Matte Paper

The same Photo Art from this month's apparel, as Wall Art for your space

View Wall Art →

Not all stories are written. Some are walked.

Briefly, in blue, softly, in snow.

In Budapest, at the hush of winter dusk, footsteps mark their way across a snow-covered street. The path glows faintly in the twilight, each step both fragile and certain - a moment etched in white before it fades. The stillness carries its own kind of story: unwritten, unfolding, waiting to be lived.

Pay later, interest free with Klarna

See the pieces

Slide to reveal the Photo Art on on each piece

Faith · T-shirt

Organic Women's Oversized T-shirt

Julia Hubbard's next

Word of Intention

coming soon

Join the journey

Which of Julia Hubbard's chosen words
speaks to you right now?

A new word is added every month as Julia Hubbard's collection grows

About Intention

Pieces that carry meaning
and grow with you.

INTENTION creates clothing, wall art and accessories for people who want to live more consciously. Every piece pairs sustainably produced materials with a Word of Intention, a single word designed to anchor your day, your mindset, your purpose.

Words of Intention

Own your Energy.
With style and purpose.

Every piece and accessory carries a Word of Intention, words like Abundance, Presence, Balance, Gratitude. These aren't slogans. They are quiet, personal reminders woven into your day that how you show up matters. You choose the word that speaks to where you are right now or want to be. Either way it's about owning the feeling today.

The Art

Original photography
by ClaraXenia

Every visual across the world of INTENTION, on the clothing, on the wall art, in everything we create, is original photography by ClaraXenia. Her work captures raw, honest moments: light through a window, the texture of water, the stillness between breaths.

Each image is carefully paired with a matching word. The apparel carries both the Word of Intention and the Photo Art. The Wall Art brings that same photography into your home, as daily visual and emotional intentions for the spaces where you live, work, and reflect.

Not sure which word is yours?

Find You
Word of Intention

A few simple questions will guide you to a Word of Intention, and 2 supporting ones, that resonate with where you are right now, and the pieces that carry it into your daily life.

Made to Order

Produced only
when you choose it.

Every piece is made to order. One at a time, only after you place your order. This means zero overproduction and zero waste. Your piece exists because you chose it.

Orders typically arrive within 8 days and shipped from a hub as close to you as possible. We are global but local. You'll receive tracking and status updates once your order is in production. We believe the wait is part of the intention. A reminder that meaningful things are worth making with thoughtful intention.

Not sure about sizing? Each product has its own style-specific fit quiz. Find them all gathered below. Scroll down for your personalized size guide.

Your Growth Journey

New Word of Intention.
Every Month.

Each month, Julia Hubbard chooses a new Word of Intention — and a new piece drops here. Follow along and grow with her. Let her story guide you. Each word marks a chapter. Over time, your collection becomes a personal timeline of the intentions that shaped your year.

Faith

Jun

Follow @juliahubbard.pt.travel.vegan for the next word reveal